2026-10-02 · Ghost Photoshoot AI
A clearer first draft starts with a clearer brief
Give your tool the details that matter, and keep the final editorial decision with you.
Start with the intended reader
A useful writing brief identifies who will read the result and what they need to understand. An update for a colleague needs different detail from a public product announcement.
Include the facts that must survive
Keep names, dates, quantities, and commitments explicit. Ask the tool to preserve those details. Compare the result with your input before you use it.
Review the final draft
Check the tone, the factual claims, and what a reader might misunderstand. A fluent sentence is not proof that its content is correct.